Commercial brands

In a crowded a marketplace, there is little time to lose in gaining the attention of your consumer. Licensing commercial brands is a useful way to catch the eye of your target audience. As a Creative Director in book publishing, I worked with major international character brands, food brands, and movie properties. Adhesion to brand objectives is critical for the approval process, but having fun while doing it always comes through in the final product.

 

Shown here: A scrapbook for tween girls featuring Disney Princesses; Winnie-the-Pooh and Elmo sound book covers; Various iterations of a die-cut keepsake book format.