Commercial Brands

As a Creative Director in mass-market publishing, I had the opportunity to work with some of the world’s most recognized and influential licensed brands, including Disney Princess, Disney • Pixar Cars, Star Wars, Sesame Street, Barbie, Eric Carle, and Disney Fairies. Each came with a deeply established visual identity, a devoted audience, and carefully defined brand standards, making thoughtful brand stewardship essential.

Successfully translating these iconic properties into new products required more than simply following guidelines. It meant understanding what made each brand distinctive, protecting the integrity of its characters and visual language, and finding fresh, engaging ways to bring it to life. Meeting rigorous licensing and approval requirements was critical, but so was creating products that felt imaginative, playful, and authentic to the brand. Here are a few examples of products I designed or directed during my career in publishing.