Summary

Designer/Director with an entrepreneurial spirit and a deep understanding of design solutions for clients and consumers. A pro at packaging, print production, typography, illustration, logo design, and photo direction. A seasoned partner to editors, marketing and sales teams, and adept at presenting to executives. An enthusiastic mentor to young designers. A passionate creative problem solver with keen business and marketing sense.


President, Ana Davis, Ltd.

June 2012–Present:

Owns and operates a licensed brand which provides artwork, design direction, and product development to licensees who sell into the home and gift market. www.anadavisdesign.com

Established style guide, brand standards, and packaging guidelines for Ana Davis, Ltd.

Designs bespoke products for buyers ranging from Neiman Marcus to World Market

Directs licensees and manufacturers in executing on-brand licensed products

Ensures brand continuity with licensees in marketing materials, advertising, and catalogs

Built and maintains website and e-store at www.anadavisdesign.com

Manages marketing for e-store, including newsletters, social media posts, and sales campaigns

Creates portfolio of artwork, registers trademarks, and files copyrights

Negotiates contracts

Manages general business activities for S-corp


Creative Director

New Seasons, Publications International, Ltd.

Aug. 2002–Nov. 2012

Managed and directed in-house team of graphic designers and freelance photographers in the development of paper based products. Sales channels included high end retail, mass market, big box stores, fundraising, and direct to consumer.

Directed design layout, photography, and production of products and catalogs

Planned and directed product packaging

Formulated design strategies with sales and marketing teams

Executed sales objectives for client presentations

Developed custom private label items for buyers

Inaugurated design and manufacturing processes with creative staff

Coordinated product reviews and confirmed production was on schedule

Wrote annual reviews and recommended compensation for design staff

Communicated manufacturing objectives for overseas vendors


Managing Art Director

PI Kids

March 2001–Aug. 2002:

Oversaw art direction for children’s book department at wholesale publisher

Managed and mentored team of Art Directors and Art Assistants

Ensured adhesion to style guides and brand specifications for major international brands

Reviewed and approved story development, illustrations, and editorial continuity

Ensured licensee approval at all stages of art development

Brands included Disney, Mattel, Sesame Workshop, Nickelodeon, and Dreamworks


Art Director, Associate Art Director, Art Assistant

PI Kids

Brainstormed, proposed, and thumbnailed book concepts

Directed freelance illustrators in execution of book art

Designed covers and interior layouts for books

Set-up production files

Directed photography for catalogs and various book titles

Designed and built product mock-ups and prototypes


Education

Carnegie Mellon University, BFA with Honors

Instituto Profesional Arcos, Santiago, Chile

Rhode Island School of Design, Art & Design summer program

School of the Art Institute of Chicago, Art & Design summer program