Consumer Packaged Goods
My CPG work combines strategic packaging design with hands-on production expertise, from concept development through final execution. These projects showcase packaging systems, die-lines, instruction manuals, product photography, and e-commerce assets that were thoughtfully designed to create cohesive consumer experiences across retail and digital platforms. In addition to designing the packaging itself, I directed the product and lifestyle photography used across packaging, marketing materials, and online retail carousels to ensure every touchpoint felt visually consistent and brand aligned.
Itzy Hold & Fold: box design, instruction manual layout & photography direction
Itzy MUSIC SCHOOL: box design & photography direction
Additional Packaging Projects
