Creative Direction & Innovation

Having managed creative teams for many years, I’ve worked with designers and writers across a wide range of experience levels, leading everything from major product launches to projects with less obvious creative energy. One of the most important parts of creative leadership is fostering momentum and inspiration, especially during demanding or repetitive work. By encouraging exploration, collaboration, trend awareness, and creative play, I help teams stay engaged, energized, and consistently produce stronger, more thoughtful work.

Shown below, new takes on old ideas: Doodles for Kids — we refreshed a well-worn tween scrapbook format (previously thought of as a “girl” product) by selecting an illustration style that was quirky and fun and centered the book’s theme on Doodling. On another format, instead of going all girl, we introduced the dead. Just in time for the Zombie Apocalypse.