SKILLS & Design Services

Creative direction goes beyond how a product looks—it plays an important role in how a brand grows. I guide product development with an eye toward the bigger picture, identifying opportunities to strengthen existing assortments, expand into complementary categories, and create cohesive product stories that support sales. By balancing brand identity, consumer needs, trends, and business objectives, I help shape product strategies that feel fresh and relevant while building logically on what the brand already does well. Then I make the strategies happen. From there, I bring those strategies to life through a broad range of design and creative services, from initial concept through final execution.

Product Development

  • Concept Sketching & Ideation

  • Plush & Soft Goods

  • Glassware, Housewares & Tabletop

  • Textiles & Fabrics

  • Paper Goods & Books

  • Logo Application & Product Branding

  • Artwork Adaptation Across Products

  • Specs & Material Direction

  • Mock-ups & Prototypes

Graphics, Color & Print Design

  • Logo Design & Brand Marks

  • Typography & Graphic Systems

  • Style Guides

  • Book Design & Layout

  • Packaging Concepts & Graphics

  • Packaging Design Systems

  • Color Palette Development

  • Surface Pattern Design

  • Brand Collateral

Photography & Digital Imagery

  • E-commerce Planning & Design

  • Photo Shoot Planning

  • Product & Lifestyle Image Direction

  • Image Selection & Retouching Direction

  • AI-Assisted Photography & Image Development

Asset Management

  • Digital Asset Management Software (CANTO)

  • Asset Organization & Taxonomy

  • File Naming & Metadata Standards

  • Image & Artwork Libraries

  • Final Asset Delivery & Distribution

Creative Direction

  • Creative Vision & Concept Development

  • Creative Team Direction

  • Cross-Functional Collaboration

  • Creative Review & Feedback

  • Problem Solving & Decision Making

  • Art Direction & Image Direction

  • Brand Licensing & Compliance

Research, Trends & Inspiration

  • Trend & Market Research

  • Creative Concept Development

  • Style & Mood Boards

  • Brand & Visual Research

  • Product & Collection Strategy

Technical Specs & Execution

  • Technical Drawings & Specifications

  • Dieline Development & Sample Review

  • Product Refinement Through Production

  • Instruction Manuals & Product Inserts

  • Color, Material & Production Sample Approval

  • Print Layout & Production Art

  • Print Specifications & Special Finishes

  • Color Proofing & Proof Reviews

  • Manufacturer, Printer & Vendor Collaboration

  • Workflow Management & Timeline Planning

  • Creative Resource Planning & Asset Allocation

  • Project & Production Management

Presentations, Marketing & Sales Support

  • Product Presentations & Pitch Deck Design

  • Marketing Materials

  • Catalogs & Lookbooks

  • Retail Signage & Displays

  • Digital & Social Media Design