MANAGING CREATIVE Assets
Throughout my career in publishing and consumer products, I’ve developed a strong understanding of how to strategically manage, organize, and maximize creative assets. Beyond creating new work, I focus on building systems and workflows that improve consistency, efficiency, and long-term brand value, including leading the selection, implementation, organization, and company-wide rollout of the Canto, a digital asset management system which housed more than 29,000 images and creative assets. I also specialize in leveraging existing creative property across new products, formats, and price points, extending the life and revenue potential of successful designs while ensuring each execution remains thoughtful, commercially relevant, and visually cohesive.
Above: A DAM system filtered to show a small grouping of product images
Above: A baby keepsake book is reformatted into a smaller book and sold with a plush, or sold along with a larger storage box.
Above: The content of a scrapbooks takes on multiple forms when they are repackaged as jumbo sticker books, a mini handled sticker book, or a set of four mini books. Each format works in a different sales channel at a different price point.