PROPOSALS & IDEATION
How do you bring an idea to life? In my experience, compelling visual narratives are one of the most powerful ways to communicate concepts and bring stakeholders along on the creative journey.
Over the years, I have translated inspiration into many forms, whether books, packaging, tabletop products, wallpaper, or integrated brand experiences. More recently, I have embraced AI-assisted creative workflows, incorporating tools such as Midjourney, Adobe Firefly, LTX Studio, and ChatGPT to accelerate ideation, explore new possibilities, and communicate concepts with greater speed and clarity.
Shown here: Examples of inspiration tear sheets that show a general concept of how I envisioned my artwork applied to products followed by the products that were produced.
Images 1 & 2: Ombre and gold glassware as proposed alongside the final product.
Images 3 & 4: Born Wild baby artwork proposed across a range of products, alongside a gift wrap line that reached the market.
Images 5 & 6: Christmas artwork proposed for pillows, textiles, and additional products, alongside several items that reached the market.
Images 7 & 8: Springtime bunny artwork proposed for housewares, shown next to a produced tea towel design.
Images 9–16: Development process for a fabric line, followed by fabric collection colorways, final fabric photography, a sewing pattern instruction page, and sewing pattern packaging fronts.
Images 17–24: Development process for a painted collection, including tear sheets of ceramic concepts featuring the artwork, alongside photography of the final produced products.
Images 25 & 26: Wallpaper concepts.