Asset Management

Throughout my career in publishing and consumer products, I’ve developed a strong understanding of how to strategically manage, organize, and maximize creative assets. Beyond creating new work, I focus on building systems and workflows that improve consistency, efficiency, and long-term brand value, including leading the selection, implementation, organization, and company-wide rollout of Canto, a digital asset management system which houses more than 29,000 images and creative assets. I also specialize in leveraging existing creative property across new products, formats, and price points, extending the life and revenue potential of successful designs while ensuring each execution remains thoughtful, commercially relevant, and visually cohesive.