Mary Disomma: Visual Identity & Product Design
CHALLENGE:
What began as a cookbook project revealed an opportunity to build a more cohesive and recognizable brand around Mary’s expertise, personality, and growing business.
MY ROLE:
I led the creative direction from cookbook to brand, developing the visual identity and extending it across packaging, product development, photography, and digital touchpoints.
IMPACT:
The cookbook became the foundation for a broader consumer brand, creating a consistent visual platform that could grow across products, content, and future opportunities.
End-to-End Brand Identity: I developed the foundational brand identity and creative direction for Mary DiSomma, designing her first cookbook, logo, visual identity system, brand guidelines, and inaugural website to establish a cohesive and recognizable visual identity. I also led the design and production of her cookbook and gift box packaging while extending the brand identity across a coordinated collection of products, including measuring cups and spoons, aprons, dish towels, hot pads, specialty food packaging, and other branded merchandise. Every touchpoint was thoughtfully designed to create a consistent, engaging consumer experience across print, packaging, digital, and product categories.
Logo & Brand
Website
Cookbook
Product Development
Packaging & Signage
