Design Services

Creative direction goes beyond how a product looks—it plays an important role in how a brand grows. I guide product development with an eye toward the bigger picture, identifying opportunities to strengthen existing assortments, expand into complementary categories, and create cohesive product stories that support sales. By balancing brand identity, trends, consumer needs, and business objectives, I help shape product strategies that feel fresh and relevant while building logically on what the brand already does well. From there, I bring those strategies to life through a broad range of design and creative services, from initial concept through final execution.

Soft goods & Plush development

Glassware, Housewares & Tabletop

textiles & fabrics

Paper Goods & Book Publishing

Templates & Packaging

Trend, Identity, Palettes & Prints

Asset Management, Photo Direction & Digital Shelf