Visual Identity & Marketing Design

I approach branding as a complete visual and strategic system — far beyond the development of a logo alone. This work showcases thoughtfully developed visual identities brought to life through product development, packaging, marketing collateral, digital assets, and cohesive brand applications designed to create meaningful connections with consumers.

Pockimals: omni channel development

Below: I developed the brand language, visual identity, plush product design, packaging, and direct-to-consumer mailers for Pockimals, a startup specializing in coordinated apparel and plush sets.

pockimals: Marketing Campaigns & Social media assets

Below: Marketing assets that translated the Pockimals brand identity into engaging digital experiences across e-commerce and social media.

Black Friday, small bness sat, holidays-02.jpg

Habit: Branding, textile design & presentations

For Habit, I helped build a cohesive visual identity across product and marketing touchpoints, developing the logo and creating original textile graphics that defined the brand's aesthetic. I directed product photography and produced a wide range of supporting creative assets, including sales presentations, social media banners, and Instagram advertising, ensuring a consistent and engaging brand presence from product to promotion.

Mary Disomma: Logo development, brand design & product application

I developed the foundational brand identity and creative direction for Mary DiSomma, creating her logo, style guide, and first website to establish a cohesive and recognizable brand presence. Led the design and production of her cookbook and gift box packaging, while expanding the brand into a collection of coordinated products—including measuring cups and spoons, aprons, dish towels, hot pads, and specialty food packaging—ensuring a consistent consumer experience across print, packaging, and product categories.